Race, Multiculturalism, and the Media: From Mass to Class Communication

This updated edition of the innovative book Minorities and the Media sheds light on the historical relationship between the four largest racial groups and the mainstream media in the United States. Focusing on Hispanics, African Americans, Native Americans and Asian Americans, the book illustrates that while the term minority is no longer accurate in many cases, inequities among the four groups persist, and that the notion of mass media has now diversified into media which are targeted at specific, often racially defined, audiences. Through an examination of cinema, television, radio, newspapers, magazines, advertising and a new chapter on public relations, the book demonstrates how the four groups are represented by the various media.