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Speaking About Writing: Reflections on Research Methodology (SAGE Series on Written Communication)

Publisher SAGE Publications, Inc
Category Business & Economics
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Book Details
ISBN / ASIN0803952325
ISBN-139780803952324
AvailabilityUsually ships in 24 hours
Sales Rank2,736,835
MarketplaceUnited States 🇺🇸

Description

This volume makes a powerful case for the analysis of the spoken word as a source of data to study writing. The contributors focus on issues involved in the collection, analysis and interpretation of data. Their approaches go beyond simple quantitative//qualitative differences, examining the very underpinnings of the various assumptions of distinct methodologies. Divided into four major areas of inquiry, the book looks at different aspects of conducting think-aloud protocol analysis, retrospective accounts, discourse analysis and interviews in the field.
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