The McDonaldization of Society: An Investigation Into the Changing Character of Contemporary Social Life
📄 Viewing lite version
Full site ›
⌛ 🇮🇳 India pricing being fetched…
Prices will appear once fetched — usually within a few minutes.
View in:
🇺🇸 USA
Book Details
Author(s)George Ritzer
PublisherPine Forge Press
ISBN / ASIN0803990774
ISBN-139780803990777
MarketplaceIndia 🇮🇳
Description ▲
The fast-food business, most notably Mcdonal ds, revolutionised not only the restaurant business but also American society and ultimately, the world. Using the model of Mcdonalds, the author draws on the theories of Weber to produce a social critique. '