Participatory Communication: Working for Change and Development (Communication and Human Values)

This pioneering and thought-provoking volume explores the strengths, weaknesses, and complex nature of participation in many diverse settings while pinpointing important related concepts such as power and control, conscientization, and empowerment and self-reliance. Two central themes run throughout Participatory Communication: development communication must be dialogic and transactional; and development communicators must play a critical role in offering new philosophies, concepts, and models which facilitate participation at all stages of the development process. With its judicious blend of theoretical models and case studies and its refreshing ability to challenge received wisdom concerning participation, development, and communication processes, Participatory Communication will interest a wide range of academics and professionals as well as voluntary agencies. "This book comes close to being unrivalled for its scope . . . and reflects the sincerity and concern of the contributors for the toiling marginalised muted millions." -Economic and Political Weekly "As a professor of development communication myself, I intend to read the book again and again. It fulfills the voracious requirements of the duty to profess to students. It is a virtual encyclopedia on development communication, what with its 21 chapters dedicated to one or the other aspect of the philosophies, theories, models, practices, and history of that field, particularly the concept of participation . . . All in all, the book celebrates a philosophy that `has influenced a generation′ of practitioners, students, and scholars of development and communication." -Media Asia