Grit to Great (Lead Title)

The authors personally know of what they are writing about. They grew up in the Bronx, with no money or connections. But through dint of hard work and perseverance, they rose to the top of the advertising world, as CEO and president, respectively, of the Kaplan Thaler Group and Publicis USA, creating and orchestrating world-famous advertising campaigns such as the Aflac duck and Clairol Herbal Essence. In their meetings with executives from around the world, they have seen first hand the power of grit in helping women and men advance in their careers. In Grit to Great, they offer a rich narrative from the front lines of business on the impact determination, hard work, and focused attention have on getting ahead, whether you are an entry-level new hire or a seasoned veteran eager to advance your career. Written in the same entertaining and compelling fashion that made The Power of Nice a national bestseller, they offer a wealth of strategies and research on how to turn potential into performance, and how to compete--and win--against anyone, no matter how smart or connected they may be. Grit to Great is the perfect gift for any friend, employee, or graduating student about to enter the job market. It turns out there is a secret to success--and it's one each and every one of us has complete control over. This book shows you how to really get ahead. So, let's get to work.