How to Do Business in China
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Book Details
Author(s)Michael Shen
PublisherDorrance Publishing Co., Inc.
ISBN / ASIN0805964436
ISBN-139780805964431
MarketplaceFrance 🇫🇷
Description ▲
The China market is increasingly important for multinational companies. However, it is also extremely tough and challenging. In this invaluable guidebook, How to Do Business in China, Dr. Michael Shen shares his intensive in-the-field experience, addressing China’s business and cultural environment, how to get up and run China operations, how to grow the China market, and even how to manage traveling and living in China.