This easy to understand guide to creating and keeping cusomers for a small business is another (strikethrough: in the series) (strikethrough: of ) useful book(strikethrough: s) from the award-winning, online CCH Business Owner's Toolkit(TM) (www.toolkit.cch.com) series.
The book provides hundreds of practical tips, examples, and ideas to help the reader:
-- understand the buyer's needs and wants
-- set prices to maximize revenue and profitability
-- choose distribution methods
-- create attention-getting advertisements, promotions, and packaging