Beer Blast: The Inside Story of the Brewing Industry's Bizarre Battles for Your Money

The rise and fall of beer trends--from sports sponsorships to low-cals, and status-conscious imports to creatively crafted microbrews--mirror, in many ways, the larger culture that embraces them. Philip Van Munching, a young journalist who also represents the third generation in his family to toil in the beer business, offers a clever and knowing look at its ups and downs in Beer Blast: The Inside Story of the Brewing Industry's Bizarre Battles for Your Money.