Pragmatic Fund-Raising for College Administrators and Development Officers

Although geared toward an audience that includes university and development administrators, Ralph Lowenstein's Pragmatic Fund-Raising contains valuable advice and assistance for any nonprofit organization. The chapters cover fundraising principles, tools, teamwork, and donor identification, as well as directions and formats for writing grant proposals and proposals and uses for gifts other than cash. The appendix shows formatted brochures, promotional materials, and examples of more personal letters to donors for various occasions, such as an invitation to visit an organization, suggestions to establish endowments, and a follow-up to sale of a property. Lowenstein's guide is great for beginners and will be an important resource for experienced fundraisers.