Presidential Polls and the News Media

Name: Presidential Polls and the News Media
Author: Michael W. Traugott, Paul J. Lavrakas
ISBN: 9780813389431

Author Michael W. Traugott, Paul J. Lavrakas

Publisher Westview Pr (Short Disc)

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Book Details

Author(s)Michael W. Traugott, Paul J. Lavrakas

PublisherWestview Pr (Short Disc)

ISBN / ASIN0813389437

ISBN-139780813389431

Sales Rank13,849,623

MarketplaceUnited States 🇺🇸

Description ▲

The contributors challenge conventional approaches taken by US news media in their poll-based campaign coverage. The book reports research findings on news coverage of recent presidential elections and suggests how journalists and news-media executives could improve their analysis of poll data.