Aiming Higher: 25 Stories of How Companies Prosper by Combining Sound Management and Social Vision

Is social responsibility truly compatible with corporate profitability? More and more companies of all types now believe so, and are "walking their talk" to prove it. Some of the most admirable--from Vermont National Bank and Prudential Insurance to Starbucks Coffee Company and Ben & Jerry's Homemade--are profiled in the informative and inspiring new book, Aiming Higher: 25 Stories of How Companies Prosper by Combining Sound Management and Social Vision. Using a personal approach to examine firms that have been honored by The Business Enterprise Trust for embodying such good corporate citizenship, author David Bollier shows that principles and profits can indeed co-exist in today's business world.