Questions That Sell: The Powerful Process for Discovering What Your Customer Really Wants

BookAuthority's Best List  Paul Cherry's book, Questions that Sell: The Powerful Process for Discovering What Your Customer Really Wants, made it to BookAuthority's Best Sales Books of All Time.  Bookauthority serves millions of book recommendations every month and was ranked #1 on ProductHunt. It maintains book recommendations from domain experts such as Elon Musk, Warren Buffett, Prof. Daniel Kahneman, Sheryl Sandberg, and David Allen.   Ask the questions - and get the sale.  As a salesperson your product knowledge is extensive, but that's not enough. If you fail to ask the right questions - the ones that uncover a customer's real needs - you will never close the deal.  Questions that Sell reveals advanced questioning techniques that will help you sell your products or services based on value to the customer, rather than price - and increase your success rate as a result. Packed with powerful examples, exercises, and hundreds of sample questions for a wide range of buyer interactions, the revised and updated second edition now includes new material on how to:

• Use questions to qualify prospects (without insulting them)
• Discover hidden customer needs and motivations
• Raise delicate questions
• Overcome stalls
• Reinvigorate a stale relationship
• Soothe anxious buyers
• Accelerate the decision process
• Upsell and cross-sell so you no longer leave money on the table
• Prospect for new business
• Pose intriguing questions to position yourself as a thought-leader on social media
• Turn social media contacts into active sales leads
• Identify dead-end opportunities
• Secure referrals
• And more

Success is yours for the asking. Smart questioning will get you there!

• Secrets of Question-Based Selling: How the Most Powerful Tool in Business Can Double Your Sales Results
• Questions That Sell: The Powerful Process for Discovering What Your Customer Really Wants
• Fanatical Prospecting: The Ultimate Guide to Opening Sales Conversations and Filling the Pipeline by Leveraging Social Selling, Telephone, Email, Text, and Cold Calling
• The Challenger Sale: Taking Control of the Customer Conversation
• Death of a Salesman (Penguin Plays)
• Stop Telling, Start Selling: How to Use Customer-Focused Dialogue to Close Sales
• I'm OK-You're OK
• Power Questions: Build Relationships, Win New Business, and Influence Others
• Way of the Wolf: Straight Line Selling: Master the Art of Persuasion, Influence, and Success
• The Magic of Thinking Big