Advertising and Marketing (Ferguson's Careers in Focus)

Praise for the previous edition:
"Solid, up-to-date addition..."--School Library Journal

Careers in Focus: Advertising and Marketing, Second Edition covers 21 careers for students interested in persuing a career in this field.

Job profiles include:

-Advertising account executives
-Advertising and marketing managers
-Art directors
-Buyers
-Composers
-Copywriters
-Demographers
-Graphic designers
-Illustrators
-Internet marketing and advertising consultants
-Media planners and buyers
-Media relations specialists
-Models
-Photo stylists
-Photographers
-Telemarketers
-and more.