The Business of Portrait Photography (Photography for All Levels: Advanced)

This manual on taking portrait photographs aims to provide all the tools, techniques and tactics to open a successful portrait studio or make a current studio all the more profitable. Professional portrait photographer Tom McDonald discusses the business strategies and provides photographic tips for surviving and thriving in this competitive field. There is advice on: selecting equipment; constructing a camera room; planning a promotion campaign; taking bridal and children's portraits; designing a price list; serving clients; creating vignettes; and more. This edition is revised and updated to include information on digital photography and its impact on the portrait business. It also contains the photographs and real-life case histories of 30 well-known portrait photographers.