Bush Versus Kerry

Name: Bush Versus Kerry
Author: Kevin A. Stein, Sumana Challopadhyay, John P. McHale, William L. Benoit
ISBN: 9780820486758

Author Kevin A. Stein, Sumana Challopadhyay, John P. McHale, William L. Benoit

Publisher Peter Lang Publishing

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Book Details

Author(s)Kevin A. Stein, Sumana Challopadhyay, John P. McHale, William L. Benoit

PublisherPeter Lang Publishing

ISBN / ASIN0820486752

ISBN-139780820486758

AvailabilityUsually ships in 2 to 4 weeks

Sales Rank10,428,015

MarketplaceUnited States 🇺🇸

Description ▲

Bush versus Kerry analyzes the 2004 presidential campaign using the functional theory of political campaign communication. After an introduction and explication of political campaign communication theory, chapters investigate the content of candidate messagesâ€”for example, television spots, debates, webpages, and acceptance addressesâ€”and media coverage of the campaign.