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The Law of Advertising

Author George Eric Rosden, Peter E. Rosden
Publisher Matthew Bender
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Book Details
ISBN / ASIN0820513571
ISBN-139780820513577
Sales Rank7,599,011
MarketplaceUnited States 🇺🇸

Description

This work covers the rules governing each party to the advertising contract: media, consumer, advertisers, and advertising agencies. The price quoted for the work covers one year's worth of service. There are three updates throughout the year.