The Law of Advertising
📄 Viewing lite version
Full site ›
Book Details
Author(s)George Eric Rosden, Peter E. Rosden
PublisherMatthew Bender
ISBN / ASIN0820513571
ISBN-139780820513577
Sales Rank7,599,011
MarketplaceUnited States 🇺🇸
Description ▲
This work covers the rules governing each party to the advertising contract: media, consumer, advertisers, and advertising agencies. The price quoted for the work covers one year's worth of service. There are three updates throughout the year.