"Comps, Storyboards, Animatics"

First edition. A thorough introduction to exactly the kinds of time-saving techniques advertising artist need. Three major areas of advertising illustration are covered: comps, comprehensive presentations for print advertising; storyboards, frame-by-frame visual scripts for television commercials; and animatics, rough animations for television ads. Illustrated with 135 color plates. Includes a bibliography and index. 160 pages. cloth, dust jacket.. small 4to..