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In Print: Text and Type in the Age of Desktop Publishing

Author Alex Brown
Publisher Watson-Guptill
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29.95 USD
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Book Details
Author(s)Alex Brown
ISBN / ASIN0823025446
ISBN-139780823025442
Sales Rank9,886,370
MarketplaceUnited States 🇺🇸

Description

This handbook offers detailed coverage of both traditional and desktop publishing systems, and provides readers with instructions on choosing a typeface and size. The author stresses the factors that promote legibility and readability. After detailing the decisions that must be made in specifying type for traditional typesetting systems, the book explores how text illustrations are processed with desktop publishing equipment. Also included is information on copy editing, copy fitting, and proofreading. Throughout the book, the teaching is visually oriented, with telling examples of what works and what does not. For everyone involved with printed communication, this is an invaluable reference.