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Madvertising: A Mad Look at 50 Years of Madison Avenue

Author David Shayne
Publisher Watson-Guptill
Category Design
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Book Details
Author(s)David Shayne
ISBN / ASIN0823030814
ISBN-139780823030811
Sales Rank2,417,938
CategoryDesign
MarketplaceUnited States 🇺🇸

Description

MADvertising showcases the very best of MAD s fifty-plus years of takeoffs on Madison Avenue. Fans will love these hundreds of spoofs of legendary ad campaigns, plus hilarious behind-the-scenes interviews with the Usual Gang of Idiots. But wait, there s more! Get ready for two Galleries of Sin, featuring every twist on cigarette and alcohol advertising ever done by the magazine; a section highlighting legitimate ads by MAD artists; a discussion of MAD s longtime no-advertising policy; plus (yes!) all-time favorite takeoffs on Madison Avenue culture, including the immortal musical My Fair Ad Man and The MAD Madison Avenue Primer.
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