Visual Literacy: A Conceptual Approach to Graphic Problem Solving

Now in a more affordable format for students, this stimulating hands-on course in creative thinking gets right down to specific design problems and offers viable solutions to them.

Nineteen challenging assignments and over one thousand pieces of solution art executed by the authors’ students are presented. Each visual problem shows the actual assignment sheet given to the students and includes an analysis of the problem’s underlying intent, addressing principles such as framal reference, negative-positive relationships, cropping techniques, and other important issues.

• Visual Grammar (Design Briefs)
• Thinking with Type, 2nd revised and expanded edition: A Critical Guide for Designers, Writers, Editors, & Students
• Graphic Design: The New Basics
• Film Directing Shot by Shot: Visualizing from Concept to Screen (Michael Wiese Productions)
• Visual Literacy: A Conceptual Approach to Solving Graphic Problems
• The Process: A New Foundation in Art and Design
• The Photographer's Eye: Composition and Design for Better Digital Photos
• Meggs' History of Graphic Design
• Universal Principles of Design, Revised and Updated: 125 Ways to Enhance Usability, Influence Perception, Increase Appeal, Make Better Design Decisions, and Teach through Design
• Thinking with Type: A Primer for Designers: A Critical Guide for Designers, Writers, Editors, & Students