This Business of Concert Promotion and Touring: A Practical Guide to Creating, Selling, Organizing, and Staging Concerts

The only book that looks at the business of concert promotion. Concerts are part art, part party—and a big part business. This Business of Concert Promotion and Touring is the first to focus on that all-important business aspect, from creating a show, to selling a show, to organizing the show, to staging the show. Working with venues, personnel, booking, promoting, marketing, publicity, public relations, financial management, and much more are covered in this indispensable one-volume resource. And the ideas and techniques explained here can be used for every type of concert promotion, including college shows, artist showcases, club gigs, as well as major events handled by local promoters, nationwide promoters, and worldwide promoters. Concert promoters and tour managers at every level need to know This Business of Concert Promotion and Touring

• Artist Management for the Music Business
• All You Need to Know About the Music Business: Ninth Edition
• Music Marketing: Press, Promotion, Distribution, and Retail
• The Music Products Industry: A Textbook for Music Business Students
• Tour:Smart: And Break the Band
• Appetite for Self-Destruction: The Spectacular Crash of the Record Industry in the Digital Age
• Ticket Masters: The Rise of the Concert Industry and How the Public Got Scalped
• Music Money and Success 7th Edition: The Insider's Guide to Making Money in the Music Business
• Music Money and Success 8th Edition: The Insider's Guide to Making Money in the Music Business
• All You Need to Know About the Music Business: 10th Edition