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Heritage Visitor Attractions: An Operations Management Perspective

Author Anna Leask, Ian Yeoman
Publisher Cengage Learning EMEA
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36.63 39.95 USD
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Book Details
ISBN / ASIN0826460615
ISBN-139780826460615
AvailabilityUsually ships in 24 hours
Sales Rank3,693,477
MarketplaceUnited States 🇺🇸

Description

This is the first clearly structured textbook to examine Heritage Visitor Attractions from an operations management perspective. The book begins by defining the characteristics of HVAs and the principles of operations management and deals with the design of HVAs. It then looks at their quality and improvement, examining capacity management. The links between operations and strategy are then analysed, and the final section consists of six in-depth case studies which graphically illustrate the issues highlighted in the rest of the book.