Printing Estimating: Digital and Traditional Costing Methods for Graphic Imaging (Graphic Comm (Non-Software))

With a thorough approach, this book walks the reader through each variable and how to apply them to the print estimate. Estimating paper, ink, electronic prepress, outsourcing, sheetfed, web as well as computer management systems are all covered in detail. Marketing, selling and pricing for profitability as well as information resources are vital topics to today s printing estimator. Examples are used throughout to illustrate the methods discussed. Issues such as hardware, software, cost estimating systems, time standards and budgeted hour cost rates are approached as current and necessary tools for an up-to-date approach to print estimating. This book offers a complete and comprehensive approach as both an educational tool and a valuable reference source...