Essentials of Health Care Marketing
📄 Viewing lite version
Full site ›
Book Details
Author(s)Eric N. Berkowitz
PublisherJones & Bartlett Publishers
ISBN / ASIN0834206870
ISBN-139780834206878
Sales Rank1,587,034
CategoryMedical
MarketplaceUnited States 🇺🇸
Description ▲
University of Massachusetts, Amherst. Textbook for health administration students on the how and what of marketing health care. Main topics are the marketing process, understanding the consumer, and the marketing mix.
More Books in Medical
Carb Counter: A Clear Guide to Carbohydrates in Everyd…
View
Sesap 15: Noncme Print (with Noncme CD-ROM)
View
Psychological Testing
View
Science of Nutrition
View
Radiation Therapy Planning: Including Problems and Sol…
View
Language Disorders and Language Development
View
Normal and Therapeutic Nutrition
View
Medical Terminology: Language for Health Care
View
Medical Office Transcription: An Introduction to Medic…
View