Essentials of Health Care Marketing
📄 Viewing lite version
Full site ›
Book Details
Author(s)Eric N. Berkowitz
PublisherJones & Bartlett Publishers
ISBN / ASIN0834206870
ISBN-139780834206878
Sales Rank1,587,034
CategoryMedical
MarketplaceUnited States 🇺🇸
Description ▲
University of Massachusetts, Amherst. Textbook for health administration students on the how and what of marketing health care. Main topics are the marketing process, understanding the consumer, and the marketing mix.
More Books in Medical
Short-Term Bioassays in the Analysis of Complex Enviro…
View
Regulating Medical Work: Formal and Informal Controls …
View
Research and Development in Mental Health: Theory, Fra…
View
The AHA Clinical Cardiac Consult (The 5-Minute Consult…
View
Brain Dopaminergic Systems: Imaging with Positron Tomo…
View
Imaging & Intervention in Cardiology (Developments in …
View
Nuclear Medicine Therapy
View
Breast Imaging (Breast Disease, 13)
View
Handbook of Systemic Drug Treatment in Dermatology
View
Essential Biochemistry and Genetics for Medicine
View