Essentials of Health Care Marketing
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Book Details
Author(s)Eric N. Berkowitz
PublisherJones & Bartlett Publishers
ISBN / ASIN0834206870
ISBN-139780834206878
Sales Rank1,587,034
CategoryMedical
MarketplaceUnited States 🇺🇸
Description ▲
University of Massachusetts, Amherst. Textbook for health administration students on the how and what of marketing health care. Main topics are the marketing process, understanding the consumer, and the marketing mix.
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