Direct Marketing for Nonprofits: Essential Techniques for the New Era (Aspen's Fundraising Series for the 21st Century)

Name: Direct Marketing for Nonprofits: Essential Techniques for the New Era (Aspen's Fundraising Series for the 21st Century)
Author: Kay Lautman
ISBN: 9780834219595

Author Kay Lautman

Publisher Jones and Bartlett Publishers, Inc.

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Book Details

Author(s)Kay Lautman

PublisherJones and Bartlett Publishers, Inc.

ISBN / ASIN083421959X

ISBN-139780834219595

Sales Rank2,755,983

MarketplaceUnited States 🇺🇸

Description ▲

In this easy-to-read guide, Kay Lautman, a renowned direct-response fundraising consultant maps out everything you need to know to prospect for new members renew memberships, and conduct house appeals.