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Interactive Marketing: The Future Present

Category Hardcover
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Book Details
ISBN / ASIN0844234265
ISBN-139780844234267
AvailabilityOut of Print--Limited Availability.
CategoryHardcover
MarketplaceUnited States 🇺🇸

Description

Provides practical advice about how to develop strategies for the new interactive media and reveals how to put those strategies to work in profitable marketing programs. Presents the best thinking of leaders in both the professional and academic communities, including recognized authorities such as Don Peppers and Martha Rogers, Rob Jackson, Carol Nelson, Tracy Emerick, and Mickey Spalter.
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