Advertising Reach and Frequency: Maximizing Advertising Results Through Effective Frequency

Name: Advertising Reach and Frequency: Maximizing Advertising Results Through Effective Frequency
Author: Colin McDonald
ISBN: 9780844235066

Author Colin McDonald

Publisher NTC Business Books

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Book Details

Author(s)Colin McDonald

PublisherNTC Business Books

ISBN / ASIN0844235067

ISBN-139780844235066

MarketplaceFrance 🇫🇷

Description ▲

An expanded edition (first, 1979) by a new author provides overview and analysis of the concepts of advertising reach and frequency with reference to advertising budgeting, timing, media selection, measurement, and related topics. Annotation copyright Book News, Inc. Portland, Or.