Consumer Behavior

Name: Consumer Behavior
Author: Harold W. Berkman, Jay D. Lindquist, M. Joseph Sirgy
ISBN: 9780844236742

Author Harold W. Berkman, Jay D. Lindquist, M. Joseph Sirgy

Publisher Natl Textbook Co

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Book Details

Author(s)Harold W. Berkman, Jay D. Lindquist, M. Joseph Sirgy

PublisherNatl Textbook Co

ISBN / ASIN0844236748

ISBN-139780844236742

MarketplaceFrance 🇫🇷

Description ▲

Based on a strong theory foundation, this text emphasizes application to real-life consumer and marketer decisions. Sixteen full-colour chapters move at an exciting, attention-capturing pace, examining the psychological influences impacting consumer decision making.