Write on Target: The Direct Marketer's Copywriting Handbook

Get the inside secrets to mastering the two most powerful tools of direct marketing -- exceptional creativity and sophisticated market segmentation techniques that produce profitable bottom-line results every time. Write On Target is packed with examples from some of the most successful direct marketing programs working today, plus invaluable copywriter tips that reveal how to: -- Identify audiences to develop objectives-- Produce powerful copy that sells-- Apply the "secrets" to every element of the direct mail package-- Analyze techniques and elements of a successful direct mail package