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Benchmarking in Tourism and Hospitality Industries

Author K.W. Wöber
Publisher CABI
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Book Details
Author(s)K.W. Wöber
PublisherCABI
ISBN / ASIN0851995535
ISBN-139780851995533
MarketplaceFrance 🇫🇷

Description

* Offers methodological framework for answering key benchmarking questions
* Only substantial work covering this topic
* World-wide coverage and usage

Benchmarking is a buzzword of the last decade that describes a method for comparing different companies, by measuring various data, performance and goals. This book focuses on the methodological aspects of the right selection of benchmarking partners.