Creative Blindness (And How To Cure It): Real-life stories of remarkable creative vision

Creativity is all around us. Not in art galleries. But on the train, at work, in the street outside, and in schools, hospitals and restaurants. Creative vision exists wherever people are.

In this entertaining collection of real-life stories, Dave Trott applies his crystal clear lens to define what genuine creative vision looks like. It is problem solving, clarity of thought, seeing what others do not see, and removing complexity to make things as simple as you can.

The timeless lessons revealed here can be applied in advertising, business and throughout everyday life. By seeing things differently, you can think differently, and change the world around you.

Dave Trott shows you how.

• One Plus One Equals Three: A Masterclass in Creative Thinking
• Predatory Thinking
• Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life
• The Choice Factory: 25 behavioural biases that influence what we buy
• The Thing Which Has No Name
• Loonshots: How to Nurture the Crazy Ideas That Win Wars, Cure Diseases, and Transform Industries
• Hey, Whipple, Squeeze This: The Classic Guide to Creating Great Ads, 5th Edition
• Where Did It All Go Wrong?: Adventures At The Dunning Kruger Peak of Advertising
• D&AD. The Copy Book (Bibliotheca Universalis)
• How Brands Grow: What Marketers Don't Know