Demystifying Marketing: A Guide to the Fundamentals for Engineers (Iet Management of Technology Series 23)
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Book Details
Author(s)Patrick Forsyth
ISBN / ASIN0863418066
ISBN-139780863418068
AvailabilityUsually ships in 1 to 4 weeks
Sales Rank8,882,460
CategoryBusiness & Economics
MarketplaceUnited States 🇺🇸
Description ▲
A comprehensive and accessible book covering all key marketing matters, with an emphasis on practicality and why marketing is important in engineering. Aimed primarily at non-marketing people wanting clarification of marketing's purpose, role and methods.
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