Fashion Forecasting: A Mystery or a Method?
📄 Viewing lite version
Full site ›
Book Details
Author(s)Rita Perna
PublisherFairchild Books
ISBN / ASIN0870054686
ISBN-139780870054686
Sales Rank8,306,984
MarketplaceUnited States 🇺🇸
Description ▲
Looks at the forces that shape the fashion industry, describes different kinds of clothing stores, and discusses ads, window displays, and promotion