The Art of Writing Advertising, Conversations with William Bernbach, Leo Burnett, George Gribbin, David Ogilvy, Rosser Reeves

A McGraw-Hill Advertising Classic "What makes a great advertisement?" Nearly four decades ago, an unmatched group of five advertising pioneers first answered that question in The Art of Writing Advertising. Their entertaining and historically compelling answers will provide advertising professionals with valuable techniques for applying breakthrough creativity and innovation in the workplace.