Strategic Alliances: Managing the Supply Chain (Center for Advanced Study in the Visual)

Focuses on alliances that involve supply chain partners: the customer, supplier, and manufacturer. The author takes a realistic look at how these alliances work, basing the information on actual industry successes and failures. Contents: What is a strategic alliance? What is total cost? Customer view of alliance research/discovery Supplier view of discovery Implementation Maintenance Intergrated alliances Other concerns Case studies.