Inside the Tornado: Marketing Strategies from Silicon Valley's Cutting Edge
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Book Details
Author(s)Moore, Geoffrey A.
PublisherBusiness
ISBN / ASIN0887307655
ISBN-139780887307652
AvailabilityOnly 1 left in stock - order soon.
CategoryBusiness & Economics
MarketplaceUnited States 🇺🇸
Description ▲
This is Moore's second book expounding his high-tech marketing theories, focusing on what to do when you've followed his advice in Crossing the Chasm so well that customers are beating down your door and crawling in the windows, putting your business into a new lifecycle stage: the mass market.
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