Ice to the Eskimos: How to Market a Product Nobody Wants
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Book Details
Author(s)Spoelstra, Jon
PublisherHarperBusiness
ISBN / ASIN0887308511
ISBN-139780887308512
CategoryBusiness & Economics
MarketplaceFrance 🇫🇷
Description ▲
Lessons drawn from the world of sports have long proven applicable to the world of business. Jon Spoelstra, who pushed sponsorship and fan revenue to unprecedented heights for the lowly New Jersey Nets basketball franchise, shows how to put big-league marketing expertise to use off the court in Ice to the Eskimos: How To Market a Product Nobody Wants. His 19 "jump-start ground rules," sprinkled liberally with sports anecdotes, are designed to apply to any product or service.
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