Relationship Selling: Building Trust to Sell Your Service (Self-Counsel Business Series)

Here is a book for people who don't think of themselves as salespeople, and don't want to either. It gives a proven method for selling a service, one that's not pushy or manipulative, a sales method that professionals can be comfortable with.The person who understands the client's needs, honestly answers concerns, matches services to those needs -- and who is easy to do business with -- gets the signed contract every time."(Reveals) the sales and marketing secret that some of the best, most customer-focused service companies have been keeping to themselves for years: good sales is good service and good service is good sales". Ron Zemke, President, Performance Research Associates, Inc., and author of Service America