Real Estate Farming: Campaign for $Uccess

Farming for listings of homes for sale is a vital key to financial success for any licensed real estate agent yet many procrastinate about getting started. This comprehensive, motivating book explains not only how to organize a real estate farm and operate it, but includes a complete, easy-to-follow, monthly campaign for the agent's first farming year with detailed explanations every step of the way. A myriad of ideas is given for the agent to follow in farming campaigns in future years. Tips on productive telephone technique are given and the reader is advised how to handle door-to-door calling with confidence.

Composition and design of letters, newsletters, neighborhood directories, etc---important tools of real estate farming---receive extensive coverage. The author offers twelve letters suitable for agents to adapt for actual use in their own farms together with 22 examples of farming forms and other useful items. Discussion of the farm as a valuable asset, plus a campaign critique, round out this ultimate real estate handbook.

The author's obvious enthusiasm for the subject is readily evident and has inspired many agents to diligently pursue the campaign and advice offered to reap the rewards that ensue from successful real estate farming.