California: Graphic Design (Design & Graphic Design)

The State of California has always attracted designers of outstanding stature. Their high standards, original solutions, their creative leadership in the design community, their playfulness with ideas has made them the country's leaders in the new design revolution. Their continuing high standards and creativity are the basis for this book.

The vast variety of visual solutions (Over 500 exhibits), the broad spectrum of styles, techniques and creative problem solving ideas make this one of the very best collections of graphic design available today. Featuring the newest and best designers in California, this assembly exhibits the style, taste and sophistication inherent in this exciting state.

Design portfolios from 27 top design firms are represented in "California Graphic Design". Some are recognized giants, some are just making their reputations, all are first rate. Each provides a statement of purpose and in eight full color pages exhibit the most current of their design solutions. Every aspect of graphic design can be found in this volume: annual reports, logos, package design, exhibits, book and editorial design, advertising, signage and corporate identity.

This book inspires and stimulates through the talents of the very best California designers. It gives a very clear idea of the breadth and eclectic nature of California design.