The Aesthetics of Merchandise Presentation

A master class in visual merchandising, this book will help anyone or any staff apply aesthetic principles to displays, resulting in higher sales. The author discusses predictable customer responses to various stimuli, and how to maximize that appeal. The best signature merchandise images can be created on a low budget using humor, wit and charm. This book first teaches how to view merchandise as art, and how to present it to maximize attention and sales. From feature presentations and focal points to color and lighting, the numerous examples from around the world will show any retailer how to display their merchandise in the best possible way. Organized as a textbook, this is a great teaching tool for retailers.