The Long and the Short of It - Finance and Investment for Normally Intelligent People Who Are Not in
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Book Details
Author(s)John Kay
PublisherErasmus Press LtD
ISBN / ASIN0954809327
ISBN-139780954809324
Sales Rank267,243
MarketplaceUnited States 🇺🇸
Description ▲
This book provides a guide to the complexities of modern finance. It describes the basics of investment and the sophisticated innovations of the modern financial system. It explains how twice in the last decade- in the new economy bubble and the credit crunch- the follies of the finance have threatened the stability of the world economy. It describes and environment that is complex and sophisticated, but greedy, cynical and self-interested. This book explains how to put your finances in the only hands you can confidently trust- your own.