Unlike any other book on social media you may have read, Tweep-e-licious! successfully marries practical 'how to' Twitter skills with a deep understanding of ethics, communication and human relationships. A highly substantial book (nearly 300 pages long), this is not just another 'tip book', but a comprehensive manual of ethical marketing strategies that can help you build a motivated online network and create effective marketing campaigns for your book, business or social cause.
If you've tried Twitter but you never quite 'got' it, Tweep-e-licious! will help you:
- Overcome your Twitterphobia
- Create an effective profile
- Create a strong business platform
- Understand Twitter lingo
- Identify, find and connect with your ideal audience
- Leverage the power of Twitter lists
- Create and use hashtags
- And much more
- Creating compelling content
- Building strong Twitter relationships
- Creating collaborative marketing campaigns
- Monetising strategies
- Automation tools
- Twitter contests
- Crowd funding campaigns
- Personal sustainability
- RSS, expansion and influence
- And MUCH more...
Guided by a cutting-edge new marketing paradigm Lynn first introduced in her #1 business ethics bestseller The 7 Graces of Marketing, Tweep-e-licious will give you a deeper understanding of the unique world of online communications, relationships and human motivation so you can create high-quality, engaging content that creates the inviting kind of impact you -- as an ethical entrepreneur -- want to make.
*** BRONZE MEDALIST eLit Book Awards 2012 (Business/Career/Sales) ***