An Atom of Meaning: Playing with Pareidolia: Accidental Art for People who Can't Draw.

Do you see what I see? Pareidolia is a fascinating phenomenon. It happens when a random, insignificant stimulus takes on a life of its own: an elephant in the clouds, for instance, or a goblin face leering out from the folds of a dressing gown draped over a chair. We are all hard-wired to bring some sort of order to everyday chaos - but try pointing out that elephant in the sky to a friend, and the chances are you'll be met with a blank look. Pareidolia can be utilised to create works of art. It is a useful tool for anyone who has vivid imagination coupled with a frustrating lack of ability to draw. This short book explores our drive for creativity through the life and work of an artist who is looking for answers. Time to go in search of an Atom of Meaning.