Nichecraft : Using Your Specialness to Focus Your Business, Corner Your Market and Make Customers Seek You Out

In today's ultra-competitive commercial climate, the businesses that truly succeed are the businesses that really stand out. Nichecraft: Using Your Specialness to Focus Your Business, Corner Your Market, and Make Customers Seek You Out, is author and consultant Dr. Lynda Falkenstein's blueprint for differentiating a product or service from the competition and then parlaying its unique position into long-term success. The practical nine-step guide includes plenty of actual examples along with numerous exercises and worksheets.