Dirty Little Secrets
This book is a dead-on analysis of how buying decisions get made. The examples are wonderful and I also love the personal style. The whole thing screams experience, wisdom, class, success, and authenticity.
Anne Miller, author of Metaphorically Selling
This book will disturb the industry; it pulls back the veil and we ll never be able to go back to the old way of just selling. From now on, anyone who talks about sales has to mention this book it s too big to push under the rug. The book is necessary for any serious sales professional.
Jeff Blackwell, SalesPractice.com
Dirty Little Secrets takes us inside our buyer s decision-making process where we discover the factors they need to address prior to making a decision most of them having nothing to do with our solution.
- Jill Konrath, author of Selling to Big Companies
This great book gives you powerful insight and practical steps to helping buyers have an easy time buying. It will alter everything you know about selling!
Chip R. Bell, author of Take Their Breath Away
Dirty Little Secrets is not a sales book. This is a book on the Hows of truly serving a customer.
Lee Glickstein, author of Be Heard Now
Morgen s Buying Facilitation Method is light years ahead of the field.
Phil Kotler, author of Marketing Management