The Idiot-Proof Guide to Customer Loyalty

Joe Heuer demystifies the process of creating Customer Loyalty in this uniquely entertaining book. You’ll learn the simple universal principles that will not only inspire your Customers to keep coming back, but will encourage them to sing your praises to the world. Joe also explores the myths about Customer satisfaction that you need to recognize in order to thrive in both today’s and tomorrow’s marketplace. Learn to leave your competitors behind while you create a new category of one. This book is a must for anyone who wants to make the quantum leap from Customer satisfaction to Customer Loyalty.

The Idiot-Proof Guide to Customer Loyalty answers the question "If quality determines Customer Loyalty, how could you possibly explain Dominos Pizza?"