21st century positioning: Proven selling precepts

Whether selling high-definition television, supplying Internet Web sites or booking space trips to the moon, the testing and time-honored principles of sales are universal. Positioning the professional for 21st Century selling is the focus of this book. The great entrepreneur, Marshall Field, once described the distance between the salesperson and the prospect as "the most important three feet in business". At this strategic point, all research, design and marketing efforts culminate. The ability to sell is still the most important factor for the future of any business. Here are the dynamic selling precepts essential for a quantum leap well into the 21st Century.