CD-ROM contains the complete book in ALL these formats:
Adobe Acrobat (.pdf)
Adobe Ebook Reader (.pdf)
Microsoft Reader (.lit)
MobiPocket Reader (.prc)
plus the Appendix forms in Microsoft Word (.doc)
BUSINESS START-UP GUIDE is a comprehensive, easy-to-read guide on starting and growing your own business written by an Attorney, CPA, MBA, Entrepreneur, and Business Instructor Tom Severance.
Chock-full of useful checklists and hot bullet points, each chapter has three reader action steps to drive home the points. This book is your constant reference on creating, growing, and managing a successful business. Whether you are in the thinking, planning, or operating stage, you will gain creative new insights and learn many practical ideas that you can implement immediately.
The revised, updated, and expanded 2nd Edition includes an Appendix with many valuable Internet Web Links, Checklists, Forms, and Contracts.
Should You Start Your Own Business? Discover the ingredients to be a successful entrepreneur. This book is your guide to success. You will learn to:
· Find and evaluate new business ideas
· Calculate the value of a business or franchise
· Write a successful business plan
· Segment and target your ideal market
· Develop a powerful unique selling proposition
· Accurately forecast sales revenue
· Determine the lifetime value of a customer
· Select a powerful name and logo
· Write dynamic ads and new releases
· Read people's behavioral style
· Accurately determine start-up costs
· Select the ideal business entity
· Choose the best business location
· Comply with licenses, permits, and taxes
· Find, hire, manage, and compensate great employees
· Analyze your business's financial health
· Identify risks to prevent loss and protect yourself
Business Start-Up Guide is packed with specific information. Discover
· 31 Creative pricing strategies
· 25 Corporate advantages
· 20 Great financing ideas
· 20 Independent contractor factors
· 18 Commercial lease suggestions
· 12 Tips for business success
· 10 Public relations activities
· 8 Dynamic headlines for ads
· 7 Personal selling skills
· 5 Selling channels