Service Quality (Marketing Science Institute (MSI) Relevant Knowledge Series)

Name: Service Quality (Marketing Science Institute (MSI) Relevant Knowledge Series)
Author: Valarie A. Zeithaml and A. Parasuraman
ISBN: 9780965711432

Author Valarie A. Zeithaml and A. Parasuraman

Publisher Marketing Science Institute

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Book Details

Author(s)Valarie A. Zeithaml and A. Parasuraman

PublisherMarketing Science Institute

ISBN / ASIN0965711439

ISBN-139780965711432

AvailabilityIn stock. Usually ships within 2 to 3 days.

Sales Rank1,846,640

MarketplaceUnited States 🇺🇸

Description ▲

Summarizes "what we know" and "what we still need to know" about service quality: how to define and measure it and how to improve service performance. Discusses the link between service quality, customer loyalty, and profitability, and the challenge of delivering service quality on the Internet.